Problem Statement

Local grocery store had a website with poor UI and no ecommerce feature which was limiting access due to covid, people confined to their homes – lack of accessibility, missed revenue opportunities.

Design Goals

• To add ecommerce component to the website

Collaborations

• Business owner
• Store employees

Methods

• Comparative market analysis
• User interviews (local patrons)
• Figma for Wireframing and prototyping
• Usability testing

Sample

• Qualitative interviews
• 3 patrons
• 1 business owner
• 2 employees

Insights

• Ecommerce experiences made a huge difference in user experience
• Users want clarity on the current inventory before going in store
• Higher awareness of sought-out products to expand customer reach
• Senior clients had a hard time making it into the store and need a simple way to access goods
• Building ecommerce solution reduces store dependency on foot traffic

Outcomes

• Strong feedback from business owner
• Easier navigation of the website, account creation to capture new and existing client data
• More discoverable contact info, accessible to various user segments

Comparative Market Analysis