Users wish that there was a feature to suggest group activities and avoid the stress of coming up with ideas.
Comparative market analysis, user interviews (local users), used Figma to wireframe and prototype date generator feature.
Adding a date idea generator feature to the Bumble app allows users to conveniently access great first date ideas to transfer the excitement of conversations to real-world meetings and increase Bumble’s customer satisfaction rates.
Bumble employees we worked with loved the idea and would love to incorporate it into their user experience.
| Features | Hinge | Bumble | Tinder |
|---|---|---|---|
| Settings | 1 | 1 | 1 |
| Matches | 1 | 1 | 1 |
| Home | 1 | 1 | 1 |
| Filters | 0 | 1 | 0 |
| Search | 0 | 1 | 0 |
| Navigation bar | 1 | 1 | 1 |
| Voice command | 0 | 1 | 0 |
To test if the feature efficiently helps users produce ideas while chatting with a match.
Tested at users' homes with a desktop and web browser. Two tasks were given with minimal guidance.
Dating app users, mostly Bumble users, recruited from personal networks.
Measured task speed, user sentiment, and task success.
Average task time: 10 min. Some users confused generate vs. edit actions. Most completed tasks smoothly. Users liked the polite tone and edit option for ideas.